While the renewed popularity of Formula 1 is a result of various marketing strategies, a huge chunk of it is thanks to two men. Social media engagement is significant as it shows that the younger fans were finally showing interest. In addition, there was a 99% increase in social media engagements across the biggest social media platforms (YouTube, Instagram, Facebook, and Twitter. The global TV audience per race increased by over 65% compared to 2019.
READ: What can fans expect from 2022 Topps Formula 1 release? The Recovery Of The F1 Brand While F1 fans who are collectors were excited at the chance to collect their favorite sport, collectors wondered at the value of cards with an ever-reducing fan base. Helmut Marko, Red Bull’s advisor, puts it, “That makes no sense for us.”Īs a result, when Topps announced its multi-year formal licensing deal with Formula 1 in 2020, the reactions were mixed. So much so that there were rumors of Liberty Media selling and Red Bull publicly denied wanting to buy Formula 1. In 2019, Formula 1 was plagued with a falling number of fans and a lack of appeal to a younger audience. How does it fare? Read our 2021 Topps F1 Lights Out review to find out. Topps F1 Lights Out is the newest release for the sport. They do not sponsor or endorse MultiViewer or any of our products.After having a minimal presence in the hobby for years, F1 releases seem to be everywhere. These trademark holders are not affiliated with MultiViewer or its contributors. Use of them does not imply any affiliation with or endorsement by them.Īny product names, logos, brands, and other trademarks or images featured or referred to within the app are the property of their respective trademark holders. Data is used for non-commercial, fair use.Īll product, teams and company names are trademarks™ or registered® trademarks of their respective holders. MultiViewer is a non-commercial, fan-made application. MultiViewer for F1 requires a paid F1TV subscription and doesn't help circumvent any content protection or limitations by F1TV. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV. MultiViewer is an unofficial app and is not associated in any way with the Formula 1 companies. This means that if you click on the link and purchase the item, it supports the development of MultiViewer. Some links on this website are affiliate links.
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